HUF founder Keith Hufnagel begins skateboarding and tagging around New York City, and picks up the nickname “HUF” after skating and tagging “HUF ONE” wherever he went. Around the city, however… Hufnagel moves to San Francisco full-time to pursue a professional skateboarding career.
Nearly a decade since it's inception, Huf has evolved into an independent manufacturer of premium apparel, footwear & skateboarding goods.
We delivered our first collection for HUF in Spring 2010 following numerous attempts to get Keith Hufnagels attention.
This was back when HUF was transitioning from own boutique to worldwide brand.
With a shared appreciation for the counterculture of outcasts, misunderstood by the masses we were able to communicate for the U.K market the representation of HUF as a more refined and forward thinking skateboard brand, and any individual inspired by the vast array of countercultures that parallel the skateboard mentality.
The continued success of HUF further promotes the worldwide message to "Go out and create your own future - Do it yourself, Do it in style"
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