We started with just the seeds of an idea. 2003 - in the humble surroundings of London's East End.
At the time ‘streetwear’ as we now know it, didn’t exist. Owning and starting a brand was reserved for the corporations and privileged few. But we had one simple aim – to change that and create a British streetwear brand that set the standard to uphold the culture that we are an integral part of.
Our background came from the underground UK music scene, from design and skateboarding but with two major hurdles. We had zero fashion knowledge and zero money. Undeterred we were clear in our vision and goals.
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