Lacoste

Lacoste, founded in 1933 by French tennis player René Lacoste and André Gillier, revolutionized sportswear with the introduction of the iconic L.12.12 polo shirt. Renowned for its sleek design featuring the distinctive crocodile logo, inspired by Lacoste's nickname on the tennis court, the brand quickly became synonymous with timeless elegance and athletic prowess. Over the decades, Lacoste expanded its offerings to include a comprehensive range of apparel, footwear, and accessories, blending sporty chic with Parisian sophistication. Today, Lacoste stands as a global lifestyle brand, cherished for its heritage, quality craftsmanship, and commitment to innovation, transcending generations and borders with its enduring appeal.