Napapijri

Napapijri, an Italian premium casual-wear brand, was established in 1987 in Aosta, Italy. Inspired by the extreme weather conditions of the Arctic Circle, its name is derived from the Finnish word for the Arctic Circle. Initially crafting innovative backpacks and travel bags, Napapijri later expanded into clothing, blending functionality with contemporary style. The brand's iconic Skidoo jacket, introduced in 1990, became a symbol of adventure and exploration. Embraced by urbanites and outdoor enthusiasts alike, Napapijri continues to innovate with sustainable materials and designs that withstand the elements. Its fusion of technical performance and fashion-forward aesthetics has garnered a global following.