Fred Perry

Fred Perry, founded in the late 1940s by the British tennis player of the same name, emerged as a symbol of timeless style and sporting heritage. Initially renowned for its classic polo shirts adorned with the iconic laurel wreath logo, the brand quickly expanded its offerings to encompass a full range of menswear and womenswear. Embraced by subcultures such as the Mods and Skinheads in the 1960s, Fred Perry's influence extended beyond the tennis court to become synonymous with British street culture. Today, Fred Perry remains a global icon, celebrated for its fusion of sportswear and fashion, embodying a legacy of authenticity and innovation.

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