Santa Cruz
Santa Cruz Skateboards, established in 1973 by Rich Novak, Doug Haut, and Jay Shuirman, stands as a pioneering brand in skateboarding culture. Originating from California, Santa Cruz quickly gained recognition for its iconic graphics, innovative designs, and commitment to quality. The brand's legendary team, including skateboarding icons like Steve Olson and Rob Roskopp, propelled its success, solidifying Santa Cruz's status as a cultural phenomenon. With a diverse product line ranging from decks to apparel, Santa Cruz continues to shape skateboarding culture worldwide, inspiring riders to express themselves freely and push the boundaries of what's possible on four wheels.
