Primitive - Clothing

Primitive Skateboarding, established in 2014 by professional skateboarder Paul Rodriguez (P-Rod) and Andy Netkin, emerged from a shared passion for skate culture. Originating in Encino, California, Primitive quickly gained recognition for its premium skateboard decks, apparel, and accessories. Rodriguez's influence as a skater and entrepreneur propelled the brand's rapid growth, attracting a diverse following worldwide. With an emphasis on quality, style, and authenticity, Primitive collaborates with renowned artists and brands, further elevating its presence in streetwear and skateboarding communities. Beyond its products, Primitive fosters inclusivity and creativity, inspiring a new generation of skaters and urban culture enthusiasts.