Sergio Tacchini

Sergio Tacchini, an Italian sportswear brand, was founded in 1966 by former professional tennis player Sergio Tacchini. Originally named Sandys S.p.A., the brand revolutionized tennis apparel by introducing color to the traditionally all-white tennis attire, blending style with functionality. Its innovative designs gained widespread recognition, particularly on the tennis court, with endorsements from top athletes like John McEnroe, Novak Djokovic, and Pete Sampras. Known for its bold use of colors, patterns, and premium fabrics, Sergio Tacchini expanded beyond tennis into other sports, such as golf and skiing, and later became a staple in casual fashion, merging sport and lifestyle effortlessly.

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