New Era

New Era, born in 1920 in Buffalo, New York, revolutionized headwear. Originally crafting Gatsby-style hats, it pivoted to baseball caps in the 1930s, becoming the official cap supplier for Major League Baseball in 1993. The iconic 59FIFTY fitted cap, introduced in 1954, solidified its status as a cultural icon. Embraced by athletes, musicians, and streetwear enthusiasts, New Era caps became synonymous with style and self-expression. Collaborations with brands and artists further propelled its popularity. Beyond caps, New Era expanded its offerings to include apparel and accessories. With a legacy spanning a century, New Era remains at the forefront of headwear innovation.

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