Ed Hardy

Ed Hardy, launched in 2002 by French fashion designer Christian Audigier, is a lifestyle brand built around the tattoo artistry of American tattoo legend Don Ed Hardy. Known as the “Godfather of Modern Tattoo,” Hardy’s bold, Japanese-inspired designs and colorful graphics became the centerpiece of the brand’s aesthetic. Blending tattoo culture with fashion, Ed Hardy quickly rose to prominence in the 2000s, becoming a global phenomenon in streetwear and celebrity culture. Its iconic designs featured skulls, tigers, roses, and signature lettering. Though its peak faded, Ed Hardy remains recognized as a pioneering brand that brought tattoo art into mainstream fashion.