HUF, a skateboarding and streetwear brand, was founded in San Francisco in 2002 by professional skateboarder Keith Hufnagel. Inspired by his love for skateboarding and counterculture, Hufnagel aimed to create a brand that reflected the authenticity and creativity of the skateboarding community. HUF quickly gained recognition for its bold designs, quality craftsmanship, and commitment to individuality. Collaborations with artists, musicians, and other brands further expanded its reach and influence. Despite Hufnagel's untimely passing in 2020, his legacy lives on through HUF's continued dedication to skateboarding culture and its position as a leading voice in the streetwear industry.

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